The start of the Snowdogs by the Sea trail

Happily ensconced beneath the escalators in London Victoria Station, against a Brighton and Hove-inspired backdrop, the Snowdog Brighton Belle features the city’s iconic architecture as well as its newest attraction, British Airways i360, who sponsored her. She was named ‘Brighton Belle’ in honour of the famous London to Brighton Pullman train which once connected the capital with the coast. Brighton Belle will remain at London Victoria Station for eight weeks to promote the trail, before returning to Brighton and Hove to be reunited with her pack.

Eleanor Harris, British Airways i360 CEO, said: “The Snowdogs by the Sea public art trail is a fantastic opportunity to showcase the creativity of Brighton and Hove to locals and visitors alike, while also raising essential funds for Martlets Hospice. We are particularly excited that the British Airways i360 Snowdog, Brighton Belle, is at London Victoria Station to welcome passengers onto the Brighton train.”