S.S. Brighton

Photo gallery, 1930s and 40s

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Photo:Neon lighting at the Swimming Stadium. This rare postcard shows the Swimming Stadium taken at night swathed in neon lighting, which was an unusual sight on new buildings in Brighton.Mr George Claude and his French company Claude Neon introduced neon gas signs to the USA in 1924 and the lighting quickly became a popular fixture in outdoor advertising worldwide. Visible even in daylight, people would stop and stare at the first neon signs dubbed "liquid fire."

Neon lighting at the Swimming Stadium. This rare postcard shows the Swimming Stadium taken at night swathed in neon lighting, which was an unusual sight on new buildings in Brighton.Mr George Claude and his French company Claude Neon introduced neon gas signs to the USA in 1924 and the lighting quickly became a popular fixture in outdoor advertising worldwide. Visible even in daylight, people would stop and stare at the first neon signs dubbed "liquid fire."

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